YouTube Shorts Monetization: How Revenue Sharing Works + Earning Beyond Ads

Learn how to monetize YouTube Shorts and turn views into income. Our guide covers YPP requirements, revenue streams, and tactics to maximize your earnings.

YouTube Shorts are monetized through the YouTube Partner Program (YPP). Once accepted, you earn a share of ad revenue from ads that play between Shorts in the feed. Your earnings are based on your channel's proportion of total monetized Shorts views, and you keep 45% of your allocated share.

This guide covers YPP eligibility, how the revenue model works, how to activate monetization in YouTube Studio, and revenue streams beyond ads.

YPP Eligibility Requirements

You must be in the YouTube Partner Program to earn ad revenue from Shorts. There are two paths:

Path	Requirements
Shorts path	1,000 subscribers + 10 million valid public Shorts views in the past 90 days
Long-form path	1,000 subscribers + 4,000 public watch hours in the past 12 months

The Shorts path breaks down to roughly 111,000 views per day over 90 days. This is a volume target, which means daily posting matters more than occasional viral hits. Consistent output across weeks builds the cumulative view count needed to qualify.

Creator at a desk viewing Shorts Monetization on a laptop with a camera and phone nearby.

How the Revenue Model Works

Shorts ad revenue is pooled, not tied to individual videos. Here's the four-step process:

Revenue collection: YouTube collects all ad revenue from ads running between Shorts in the feed.
Music licensing: YouTube deducts music licensing costs for any copyrighted tracks used in Shorts.
Creator Pool: The remaining amount becomes the Creator Pool, distributed across all monetizing creators.
Your share: You receive a proportion of the Creator Pool based on your channel's share of total monetized Shorts views in your country. You keep 45% of your allocation (YouTube keeps 55%).

Key Details

Factor	What It Means
Revenue share	You keep 45% of your allocated portion (vs. 55% for long-form)
Music impact	Using licensed music reduces your per-Short earnings slightly (licensing costs are deducted first), but doesn't disqualify you from earning
Geography	Views from higher-CPM countries (US, UK, Canada) contribute more revenue to the pool than views from lower-CPM regions
Eligible views	Must be from real viewers (not bots), on monetizing channels, on content that meets advertiser guidelines

The per-view rate (RPM) is lower for Shorts than long-form videos, but the potential view volume is much higher. A Short can accumulate hundreds of thousands of views in days, while a long-form video may take weeks to reach the same number. For more on how views are counted, see our guide on how YouTube counts views.

Activating Monetization in YouTube Studio

Once you're accepted into the YPP:

YouTube monetization process: Earn Tab, Accept Terms, Activate Shorts.

Go to YouTube Studio and click the Earn tab in the left menu.
Review and accept the YPP terms, including the Shorts Monetization Module specifically. The main YPP agreement alone isn't enough — you must opt into Shorts revenue sharing separately.
Link a Google AdSense account (or create one). This involves providing personal info, payment details, and verifying your mailing address via a PIN Google sends by mail.

Once activated, Shorts monetization is a channel-wide setting. Every eligible Short — past, present, and future — is automatically monetized. You don't need to toggle it on per video.

Revenue Streams Beyond Ads

Shorts ad revenue has a lower RPM than long-form. Treat Shorts as a top-of-funnel tool: they bring in large audiences you can direct toward higher-margin revenue streams.

Affiliate Marketing

Recommend products relevant to your Short's topic and drop affiliate links in a pinned comment (clickable links don't work in the Short itself). A tech channel showing a mic in action can link to it in the pinned comment with an affiliate tag.

Disclose affiliate links clearly (#ad or #affiliate)
Use a link shortener like Bitly for cleaner URLs and click tracking
Keep product recommendations relevant to the video's topic

Brand Sponsorships

Brands start reaching out around 10K-50K subscribers. Niche channels often command higher rates than general entertainment channels because the audience is more targeted. When pitching, highlight your Shorts analytics: average views, audience demographics, and engagement rate.

Your Own Products

Use Shorts to funnel viewers to products you own:

Digital products (ebooks, templates, presets)
Online courses
Consulting or coaching
Merchandise

A call-to-action like "Full guide linked in my bio" creates a steady lead flow from Shorts views to your own sales page.

Shorts as Long-Form Teasers

Clip the most interesting moment from a long-form video and publish it as a Short. Since long-form has higher RPM, driving viewers from Shorts to the full video is one of the most effective ways to increase total ad revenue. For details on clipping, see our guide on how to get clips from YouTube videos.

Maximizing Your Shorts Revenue

Three factors directly affect how much you earn:

Audience geography: Create content that appeals to viewers in high-CPM countries (US, UK, Canada, Australia). English-language content targeting these markets generates more revenue per view.
Niche selection: Finance, technology, and business niches attract higher-paying advertisers than general entertainment. See our faceless YouTube channel guide for CPM data by niche.
Retention: Shorts that viewers watch to completion (and rewatch) signal quality to the algorithm, leading to wider distribution and more total views.

For creators running faceless channels in repeatable niches, AI video platforms like FlowShorts can maintain the daily posting cadence needed to build cumulative view counts. For more on consistent posting strategies, see our guide on how to get more views on YouTube Shorts.

Common Questions

Do YouTube Shorts Make Money?

Yes, through the YPP's ad revenue sharing model. You keep 45% of your allocated share of the Creator Pool. The per-view earnings are lower than long-form, but the view volume potential is much higher. Shorts also drive revenue indirectly through affiliate marketing, sponsorships, and product sales.

What Happens If I Use Copyrighted Music?

If you use a track from YouTube's audio library, the music licensing cost is deducted from the revenue pool before your share is calculated. Your Short still earns — the amount is just slightly reduced. You won't get a copyright strike for using music from YouTube's library.

How Much Do Shorts Pay Per 1,000 Views?

Shorts RPM varies by niche and audience geography. It's generally lower than long-form RPM. The exact amount depends on your share of the Creator Pool, which fluctuates month to month based on total ad spend and total Shorts views in your country. Niche and audience location matter more than raw view count.

Can I Monetize Old Shorts After Joining YPP?

Yes. Shorts monetization is a channel-wide setting, not per-video. Once you accept the Shorts Monetization Module, all your existing eligible Shorts start earning retroactively from that point forward.

Related Guides

Scale Your Shorts Revenue

Automate your Shorts pipeline to hit monetization faster:

How to Monetize YouTube Shorts: A Creator's Guide